Browsing Thesis by Author "Pawlikowski, Hubert"
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The expansion of low cost carriers into the long-haul market: a strategic analysis of Norwegian Air Shuttle ASA
Chen, Long; Pawlikowski, Hubert (Master thesis, 2015)The low-cost carrier (“LCC”) business model has been in existence for several decades and their market share has been growing steadily. However, the most successful LCCs such as Southwest, Ryanair and EasyJet have focused ...