Blar i Thesis på forfatter "Valero, Lara Rodriguez"
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How and why Ebay failed and Alibaba/TAOBAO had success in the Chinese market?
Valero, Lara Rodriguez (Master thesis, 2016)This Master thesis is about the American multinational internet C2C corporation eBay and its failure in the Chinese market. As a successful multinational enterprise with much international market share, eBay experienced a ...