Blar i Master Thesis på forfatter "Øpstad, Daniel"
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Relative effects of trustworthiness dimensions on retailer loyalty in a subsistence market : a quantitative study from Nairobi’s slum areas
Øpstad, Daniel (Master thesis, 2013)The study aims to develop insight about the specific importance of trustworthiness dimensions (ability, integrity, benevolence) for retailer customer loyalty in a subsistence context characterized with high rates of ...