Browsing Master Thesis by Author "Mannseth, Tone Blomlie"

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Private labels in foods : consumer choices between private labels and national brands : investigating the effects of category complexity, social consumption and perceived risk

Mannseth, Tone Blomlie; Roaldsøy, Fred (Master thesis, 2020)

The purpose of this thesis was to investigate the effects of social consumption, category complexity and perceived risk on consumer choices between private labels and national brands in addition to studying the potential ...