dc.description.abstract | During the past decades, researchers have increasingly been interested in creativity as a field
of study. Many models and theories emphasize the evaluation of creative ideas, but this subset
of creativity research is still understudied and not yet fully understood. Common for creativity
and evaluation research is the fact that both explore individual, group, leadership and more
aggregated levels of the two processes.
By testing individual factors against evaluative accuracy of popular and original ideas among
business people, we found that the attitude preference for ideation was negatively correlated
to popular evaluative skills, while preference for premature closure was negatively correlated
to both evaluations of popular and original ideas. Ideational fluency was significantly related
to evaluative accuracy, but only with evaluative accuracy of popular ideas. Working
experience was close to uncorrelated with evaluative accuracy, whereas a negative
relationship was found between leadership experience and evaluative accuracy of popular
ideas. Our final finding was that educational length positively and significantly correlated
with evaluative accuracy of popular ideas. | en |