| dc.description.abstract | The following thesis applies Icek Ajzen's Theory of Planned Behavior to explain
consumer and government response to safety of Chinese-made products sold in
China and the United States. The thesis relies on secondary data as it considers
the responses and actions relative to product safety by four different groups:
Chinese government, U.S. government, Chinese consumers and U.S. consumers.
Increased globalization has heightened the need for a better understanding and
agreement about product safety and quality among countries. A comprehensive
presentation of laws and factors related to Chinese product quality is made. Each
group was considered at the aggregate level. Conclusions were made about the
motivations and responses of each group to product safety issues, and propositions
were developed to further expand the theoretical model for the theory of planned
behavior and thereby evoke a model of planned behavior regarding product safety.
These propositions may form the basis for further research into this field. As such,
this thesis presents the theory of planned behavior as a viable theory to use in
considering issues related to purchase, export and import of safe products. Future
primary research is needed to support or reject the concepts and propositions
presented in this thesis. | en |
