| dc.description.abstract | This
paper
originates
from
the
observation
that
private
sector,
here
multinational
companies,
is
changing
its
practices
to
address
poverty
issues
in
developing
countries.
Since
water
is
a
primary
need,
the
new
approach
set
in
a
deep
involvement
of
the
population.
We
first
add
a
P,
for
People,
to
Public
Private
Partnership,
and
then
look
at
a
more
discrete
approach
at
the
Base
of
The
Pyramid.
We
finally
discuss
what
does
mean
supplying
water
to
poor
people
both
from
end
users
and
company’s
sides.
The
main
findings
are
that
success
lies
in
the
stakeholders’
active
participation,
even
co-
creation.
Such
projects
are
strong
levers
for
development
and
individual
empowerment,
but
require
a
new
paradigm
embedded
in
companies
strategies,
in
order
to
sustain
these
win-win
partnerships. | en |
