Vis enkel innførsel

dc.contributor.authorZhang, Yingrui
dc.date.accessioned2014-09-22T11:13:00Z
dc.date.available2014-09-22T11:13:00Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11250/220850
dc.description.abstractThe emerging technology and concept of web 2.0 impact the value creation model of E-tailers nowadays. The past decade has seen the rapid development of complementors in the e-tailing market. To explore the way how complementor partners add value to E-tailers, I propose a value added model of complementors following an induction research approach based on value creation theories and relevant literature review. The complementors add value to E-tailers through four value driver factors, namely trust, loyalty, efficiency and innovation. My study also provides an elaborate explanation for the model mechanism and develops a set of propositions which reveal the relations between variables. Furthermore, a case study of two Chinese E-tailers, JD.com and Suning.com, is used to verify and modify the value added model. The result turns out that most of the propositions are verified in these two E-tailers.nb_NO
dc.language.isoengnb_NO
dc.subjectmarketing and brand managementnb_NO
dc.titleHow complementor partners add value to e-tailers?nb_NO
dc.typeMaster thesisnb_NO
dc.subject.nsiVDP::Technology: 500::Information and communication technology: 550::Computer technology: 551nb_NO
dc.subject.nsiVDP::Technology: 500::Information and communication technology: 550::Telecommunication: 552nb_NO
dc.description.localcodenhhmas


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel