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dc.contributor.advisorNysveen, Herbjørn
dc.contributor.authorKarlseng, Erlend
dc.contributor.authorIngholm, Hans Olav
dc.date.accessioned2016-09-05T11:03:22Z
dc.date.available2016-09-05T11:03:22Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/11250/2404278
dc.description.abstractIn this master thesis, we develop a theoretical model for the examination of the effect of cocreation on the products perception in the media industry. The media industry is changing fast and companies have to constantly look for new ways to innovate and attract customers. It seems that co-creation is becoming a popular strategy of product development in the media industry. In this paper, we develop a model that can provide some insights on the nature of relations between co-creation and customers’ perception of media products.nb_NO
dc.language.isoengnb_NO
dc.subjectstrategy and managementnb_NO
dc.titleCo-creation in the media industrynb_NO
dc.typeMaster thesisnb_NO
dc.description.localcodenhhmasnb_NO


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