| dc.description.abstract | Recent technological advancements, such as smartphones and mobile internet, are
changing the consumer behaviour. One of such changes is the emergence of micro-moments
concept: the moments of high intent and engagement on mobile device that happen rapidly.
This study investigates whether the micro-moments context moderates the effect of information
quality on customer satisfaction, as the measure of information system success. Results of
quasi-experiment show that relevancy, amount of data and ease of understanding are still
important to achieve customer satisfaction in traditional context. Yet, lack of significant
findings in micro-moments situation leads to a conclusion that information systems success
theory needs adjustment based on individual user characteristics, as well as individual contexts.
Based on the results, conceptual, methodological and managerial implications are provided. | nb_NO |
