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dc.contributor.advisorNysveen, Herbjørn
dc.contributor.authorTveita, Anders
dc.contributor.authorBorander, Martin
dc.date.accessioned2018-08-28T12:47:12Z
dc.date.available2018-08-28T12:47:12Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2559671
dc.description.abstractBlockchain was launched as a social experiment by Satoshi Nakamoto in 2009, when the person or persons behind the pseudonym launched an online currency named Bitcoin. What started out as a decentralized alternative to traditional finance, has eventually turned into what some people believe to be a technological revolution. This may in time alter governments and businesses in the same way the Internet did when it was popularized. However, there has been done little research on corporations and governments adoption of this new technology. The presented study aims to expand this research, and develop a theoretical model that could explain some of the adoption intentions among corporations and their employees. While being narrow in scope, the research may prove to be a suitable framework for broader future studies on the technology. The established theoretical framework of the Technology Adoption Model, with extensions from the Theory of Reasoned Action and Theory of Planned Behavior is the foundation for the research. The data for this research was obtained through a survey (N=102), before the output was analyzed. The results show that subjective norm and perceived usefulness are important factors of the intention to use Blockchain technology among Norwegian corporations. All in all, this model explains 45.7 % of the variance in intention to adopt the technology.nb_NO
dc.language.isoengnb_NO
dc.subjectmarketingnb_NO
dc.subjectbrand managementnb_NO
dc.titleThe adoption of blockchain technology in norwegian corporationsnb_NO
dc.typeMaster thesisnb_NO
dc.description.localcodenhhmasnb_NO
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