On the economic geography of dual distribution - The case of McDonald’s in Germany

dc.contributor.author	Freiwald, Nisa E.
dc.contributor.author	Juranek, Steffen
dc.contributor.author	Walz, Uwe
dc.date.accessioned	2019-10-30T11:36:11Z
dc.date.available	2019-10-30T11:36:11Z
dc.date.issued	2019-10-29
dc.identifier.issn	1500-4066
dc.identifier.uri	http://hdl.handle.net/11250/2625369
dc.description.abstract	We analyze the allocation of ownership in a franchise system by focusing on location-specific characteristics of the outlets. This study uses a comprehensive data set on McDonald’s restaurants in Germany to investigate the drivers of the decision on whether outlets are companyowned or franchised. We find strong evidence for the repeat-customer hypothesis by showing that outlets are significantly more likely to be company-owned when they are located at places with relatively few repeat customers.We observe the same for outlets that are closer to McDonald’s headquarters. Finally, we find pronounced clustering of multi-unit franchisees.	nb_NO
dc.language.iso	eng	nb_NO
dc.publisher	FOR	nb_NO
dc.relation.ispartofseries	Discussion paper;14/19
dc.subject	Franchising	nb_NO
dc.subject	dual distribution	nb_NO
dc.subject	agency theory	nb_NO
dc.subject	geo-locational data	nb_NO
dc.subject	economic geography	nb_NO
dc.title	On the economic geography of dual distribution - The case of McDonald’s in Germany	nb_NO
dc.type	Working paper	nb_NO
dc.source.pagenumber	12	nb_NO