Vis enkel innførsel

dc.contributor.authorNysveen, Herbjørn
dc.contributor.authorThorbjørnsen, Helge
dc.contributor.authorPedersen, Per Egil
dc.date.accessioned2015-09-04T09:34:02Z
dc.date.accessioned2015-09-08T06:43:17Z
dc.date.available2015-09-04T09:34:02Z
dc.date.available2015-09-08T06:43:17Z
dc.date.issued2005
dc.identifier.citationJournal of the Academy of Marketing Science 2005, 33(3):330-346nb_NO
dc.identifier.issn0092-0703
dc.identifier.urihttp://hdl.handle.net/11250/298976
dc.description-This is the author's version of the article: "Intentions to use mobile services: Antecedents and cross-service comparisons" Journal of the Academy of Marketing Science June 2005, Volume 33, Issue 3, pp 330-346nb_NO
dc.description.abstractThis article develops and tests a model to explain consumers’ intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The results from empirical studies of four mobile services show strong support for the effects of motivational influences, attitudinal influences, normative pressure, and perceived control on consumers’ intentions to use mobile services. Some of the effects are moderated by process characteristics (goal-directed vs. experiential services) that are associated with the service.nb_NO
dc.language.isoengnb_NO
dc.publisherSpringer Linknb_NO
dc.subjectmobile servicesnb_NO
dc.subjecttechnology acceptancenb_NO
dc.subjectadoptionnb_NO
dc.subjectstructural equation modelingnb_NO
dc.titleIntentions to use mobile services: Antecedents and cross-service comparisonsnb_NO
dc.title.alternativeIntentions to use mobile services: Antecedents and cross-service comparisons
dc.typeJournal articlenb_NO
dc.typePeer reviewed
dc.date.updated2015-09-04T09:34:02Z
dc.source.pagenumber330-346nb_NO
dc.source.volume33nb_NO
dc.source.journalJournal of the Academy of Marketing Sciencenb_NO
dc.source.issue3nb_NO
dc.identifier.doi10.1177/0092070305276149
dc.identifier.cristin706037


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel