| dc.contributor.author | Thorbjørnsen, Helge | |
| dc.contributor.author | Supphellen, Magne | |
| dc.contributor.author | Nysveen, Herbjørn | |
| dc.contributor.author | Pedersen, Per Egil | |
| dc.date.accessioned | 2015-09-08T12:11:08Z | |
| dc.date.accessioned | 2015-09-09T06:41:57Z | |
| dc.date.available | 2015-09-08T12:11:08Z | |
| dc.date.available | 2015-09-09T06:41:57Z | |
| dc.date.issued | 2002 | |
| dc.identifier.citation | Journal of Interactive Marketing 2002, 16(3):17-34 | nb_NO |
| dc.identifier.issn | 1520-6653 | |
| dc.identifier.uri | http://hdl.handle.net/11250/299131 | |
| dc.description | -This is the author's version of the article:"Building brand relationships online:A comparison of two interactive applications" Journal of Interactive Marketing, Volume 16, Issue 3, pages 17–34, Summer 2002. | nb_NO |
| dc.description.abstract | Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized websites and customer communities - were experimentally compared for their ability to develop consumer-brand relationships as measured by the Brand Relationship Quality (BRQ) framework of Fournier (1998). Moreover, the moderating role of Internet experience was investigated. | nb_NO |
| dc.language.iso | eng | nb_NO |
| dc.publisher | John Wiley & Sons, Inc. | nb_NO |
| dc.title | Building Brand Relationships Online: A Comparison of Two Interactive Applications | nb_NO |
| dc.title.alternative | Building Brand Relationships Online: A Comparison of Two Interactive Applications | |
| dc.type | Journal article | nb_NO |
| dc.type | Peer reviewed | |
| dc.date.updated | 2015-09-08T12:11:08Z | |
| dc.source.pagenumber | 17-34 | nb_NO |
| dc.source.volume | 16 | nb_NO |
| dc.source.journal | Journal of Interactive Marketing | nb_NO |
| dc.source.issue | 3 | nb_NO |
| dc.identifier.doi | 10.1002/dir.10034 | |
| dc.identifier.cristin | 702619 | |
