Blar i Norges Handelshøyskole på forfatter "Rakap, Øystein E."
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Brand line positioning in the Norwegian mass-produced beer market : a comparative brand association study
Rakap, Øystein E. (Master thesis, 2018)The purpose of this thesis is to compare the image positioning of two Norwegian beer brand lines in terms of consumer perceptions. Despite recent popularity of microbrewery research, it argues that industrial breweries ...