Browsing Norges Handelshøyskole by Author "Xia, Jane"

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Corporate Social Responsibility : Effects of CSR in the introduction of new products and services: the role of communication channels

Xia, Jane (Master thesis, 2010)

This paper identifies the variables to why the effectiveness of CSR when introducing new products and services is different based on choice of communication channels; PR and advertising. This study was achieved by means ...