Browsing NHH Brage by Author "Engilbertsson, Halldór Örn"
Now showing items 1-1 of 1
-
The Imbalanced Consumer: The Effect off Physical Imbalance on Brand Recall and Construal Level
Engilbertsson, Halldór Örn (Doctoral thesis, 2023-06)The role of physical imbalance in consumer behavior is an understudied topic in consumer psychology. This dissertation investigated the effect of physical imbalance on consumers. In a consumer environment, imbalance ...