Browsing NHH Brage by Author "Høvik, Mathile Gulseth"
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Navigating Green Choices : The Role of Cognitive Inferences and Immediate Emotions in Sustainable Product Selection
Sørnes, Karoline; Høvik, Mathile Gulseth (Master thesis, 2023)In response to the escalating trend of conscious consumption, there exists a significant market opportunity for sustainable products. To capitalize on this potential, it is essential to advance the field of the psychological ...