Browsing NHH Brage by Author "Hua, Tina Minh-Tu"
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Developning the international brand architecture post-M&A : a normative framework and case study of the Telenor Group
Hua, Tina Minh-Tu (Master thesis, 2012-06)This thesis explores the guidelines that brand managers should follow when branding a newly merged or acquired subsidiary. It does this within the context of international brand architecture management. M&As are more ...