Browsing NHH Brage by Author "Kráľ, Branislav"
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Online community marketing of ski resorts : an in-depth best practice study of aspen/snowmass and breckenridge ski resort
Kráľ, Branislav (Master thesis, 2013)Online brand community is a novel phenomenon that carries a number of benefits, but lack of clarity in antecedents of its effectiveness as a marketing alternative. Aspen/Snowmass and Breckenridge Ski Resort are two leading ...