Browsing NHH Brage by Author "Mellinger, Lara"
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Consumer ethnocentrism: a research synthesis and meta-analysis of its sociopsychological antecedents and outcomes
Mellinger, Lara (Master thesis, 2017)The goal of this thesis is to identify the socio-psychological antecedents and main outcomes of consumer ethnocentrism, and to quantify the relationship of consumer ethnocentrism and these related constructs. For this, ...