Blar i NHH Brage på forfatter "Karlseng, Erlend"
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Co-creation in the media industry
Karlseng, Erlend; Ingholm, Hans Olav (Master thesis, 2016)In this master thesis, we develop a theoretical model for the examination of the effect of cocreation on the products perception in the media industry. The media industry is changing fast and companies have to constantly ...