Blar i NHH Brage på forfatter "Løtveit, Marie"
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The commercialization of our DNA : a qualitative study of attitudes regarding ancestry DNA tests
Løtveit, Marie; Brauti, Anniken Sofie (Master thesis, 2019)This thesis focuses on DTC genealogy testing and consumer attitudes regarding these tests. DTC genetic ancestry tests have become popular among Norwegian consumers, as technological development has made them easily ...