Browsing NHH Brage by Author "Aandahl, Emilie"

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Reverse labeling: Does framing labels as losses promote more ethical, more eco-friendly, and healthier choices?

Aandahl, Emilie; Py, Zoe Alicia Stensland Py (Master thesis, 2021)

The purpose of this thesis is to investigate the effects of replacing standard labels (labels framed as gains) with reverse labels (labels framed as losses) on making more ethical, more eco-friendly, and healthier consumer ...