Browsing NHH Brage by Author "Casalini, Giulia"
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Applying the brand community concept in the nonprofit sector : the case of junior achievement Ireland
Thorsteinsson, Tomas Gunnar; Casalini, Giulia (Master thesis, 2015)In this paper, we aim to investigate the benefits of the application of a brand community strategy into a nonprofit organization (NPO), as well as the strategies that the NPO could adopt in order to facilitate the creation ...