Blar i NHH Brage på forfatter "Citic, Marija"
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Pre-purchase customer experience : multiple case study of leading service providers in Norway
Kujala, Lisanna Carolina; Citic, Marija (Master thesis, 2015)The theory of experience economy presents customer experience as a form of new economic offering and stresses the importance of customer experience for companies that are trying to differentiate from the competitors. ...