Blar i NHH Brage på forfatter "Fjogstad, Maria Selsås"
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Launch of sustainability labels : Effects of linking sustainability to major drivers for choice
Dahlsveen, Siren; Fjogstad, Maria Selsås (Master thesis, 2022)Many food producers improve the sustainability of their products and look for ways of communicating the improvement. One approach is to launch a new sustainability label. However, little is known about how to launch new ...