Blar i NHH Brage på forfatter "Gusarova, Anna"
-
GE Money Bank in Norway : competitor analysis in auto market
Gusarova, Anna (Master thesis, 2006)In this Sivilokonom study the financial industry in Norway is analysed and a competitor analysis in AUTO market is performed for GE Money Bank. The industry analysis is based on the M. Porter’s Five Forces Framework, which ...