Blar i NHH Brage på forfatter "Hagen, Marita"
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The effects of socio sponsorships in different levels of reputation: the role of communication channel
Hagen, Marita (Master thesis, 2011)By en engaging in socio sponsorships, companies can not only generate favorable consumer attitudes and enhance purchase intention, but in a long term perspective, they can build company image and strong stakeholder ...