Blar i NHH Brage på forfatter "Haque, Mahir Mahtab"
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Effects of CSR messages on Perceived Greenwashing & Green Brand Equity : The interaction of message frames and industry stereotypes
Haque, Mahir Mahtab; Yang, Runjie (Master thesis, 2023)Given the paradigm shift towards environmentalism, stakeholders, especially consumers, are exerting pressure on companies to be more transparent with their business practices. Companies in turn are responding through CSR ...