Blar i NHH Brage på forfatter "Kårhus, Mari Lindahl"
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Sponsorship as experiential marketing : a natural experiment on how event experiences transfer to the brand
Kårhus, Mari Lindahl (Master thesis, 2012)The focus of this thesis is the effects of a sponsored event experience. This study aims to contribute to the understanding of brand experience by investigating whether the effects of a sponsored event experience on consumer ...