Browsing NHH Brage by Author "Qiu, Xinlu"
Now showing items 1-3 of 3
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Do consumers really trust their doctors’ suggestions and drugs they prescribe? : the relationship between perceived risk and trust in consumer buying decisions on prescription drugs, and how pharmaceutical companies can improve consumer’s trust through marketing activities in China
Jin, Meina (Master thesis, 2016)This thesis examines how perceived risk and trust affect consumer’s buying decisions during the process of buying and consuming prescription drugs, and investigates how pharmaceutical companies can improve consumer’s trust ... -
Internationalization of innovative activities in Norway US patents involving Norwegian inventors and assignees
Qiu, Xinlu; Heum, Per; Cheng, Xiaomei (Working paper, 2018-05)Purpose: To investigate the international connectivity of innovation activity in Norway. Design: We use patent data from the United States Patent and Trademark Office (USPTO) to examine the level and international pattern ... -
The role of regulatory focus and trustworthiness in knowledge transfer and leakage in alliances
Qiu, Xinlu; Haugland, Sven Arne (Journal article; Peer reviewed, 2019)