Blar i NHH Brage på forfatter "Yao, Luying"
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The Price of Information: Evaluating Customer Responses to Information-as-a-service (InaaS) Pricing Models : An explorative case study with three InaaS software firms
Kufaas, Simen; Yao, Luying (Master thesis, 2023)Companies have to constantly adjust their data acquisition strategy as new information sources have become increasingly available. This has made it more complex for InaaS vendors to configure pricing models that align ...