Blar i NHH Brage på tidsskrift "European Journal of Marketing"
Viser treff 1-2 av 2
-
Atmosphere as a tool of enhancing organizational performance: An exploratory study from the hospitality industry
(Journal article; Peer reviewed, 2009)Purpose – The concept of atmosphere is often considered vague and difficult to capture, which hampers adequate feedback on atmospheric investments. This paper aims to report a systematic effort to capture the concept and ... -
Categorizing networked services The role of intrinsic-, user network- and complement network attributes
(Journal article; Peer reviewed, 2009)Purpose – This paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services. Design/methodology/approach – Two separate studies were ...