Browsing NHH Brage by Subject "Identity expressiveness"
Now showing items 1-1 of 1
Antecedents for green purchase intention : moderating effect of masculinity-femininity on the relationship between antecedents and green purchase intention (Master thesis, 2019)At present, green consumer behavior is an emerging topic for both academia and business. According to various scholars, individual factors, including motivation, environmental concern, attitudes, personal values, etc. as ...