Blar i NHH Brage på emneord "media"
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Advertising and newspaper differentiation : on the role of readers’ advertising taste
(Working paper, Working paper, 2006-12)Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers. -
Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste
(Discussion paper, Working paper, 2007-01)Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers. -
Another tale of two-sided markets
(Working paper, Working paper, 2007-06)This note generalizes the frequently used Hotelling model for two-sided markets. We demonstrate an invariance theorem: advertisement levels neither depend on the media price nor on the location of the media firm. An increase ... -
Financing of media firms : does competition matter?
(Discussion paper, Working paper, 2005-01)This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the ... -
Financing of media firms: does competition matter?
(Working paper, Working paper, 2005-01)This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly may lead the media firms to be completely financed by consumer payments, competition may lead the ... -
Market shares in two-sided media industries
(Working paper, Working paper, 2009-03)This paper generalizes the frequently used Hotelling model for two-sided markets in order to determine the equilibrium market shares. We show that independent of whether consumers are uniformly or non-uniformly distributed, ... -
Market shares in two-sided media industries
(Discussion paper, Working paper, 2009-03)This paper generalizes the frequently used Hotelling model for two-sided markets in order to determine the equilibrium market shares. We show that independent of whether consumers are uniformly or non-uniformly distributed, ... -
Two-sided markets with bargaining over content : the monopoly case
(Working paper, Working paper, 2006-04)A TV platform provides content to viewers and viewers to advertising producers. We study platform pricing and the supply of an essential type of content when there are two-sided network effects and the platform bargains ...