Blar i NHH Brage på emneord "media economics"
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Ad-avoidance technology : who should welcome It?
(Working paper;17/12, Working paper, 2012-06)The business model of many commercial TV-networks is to interrupt TV programs with advertising breaks. In this paper we investigate consequences of the fact that ad-averse viewers today can adopt technology which enables ... -
Inter-firm price coordination in a two-sided market
(Discussion paper;16/2014, Working paper, 2014-05)In many two-sided markets we observe that there is a common distributor on one side of the market. One example is the TV industry, where TV channels choose advertising prices to maximize own profit and typically ... -
Media market concentration, advertising levels, and ad prices
(Discussion Papers;24/2011, Working paper, 2011-12)Standard media economics models imply that increased platform com- petition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ... -
Media market concentration, advertising levels, and ad prices
(Working paper;2012:02, Working paper, 2012-01)Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ... -
Mergers and partial ownership
(Working paper, Working paper, 2010-01)In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ... -
Mergers and partial ownership
(Discussion paper, Working paper, 2010-12)In this paper we compare the profitability of a merger between two firms (one firm fully acquires another) and the profitability of a partial ownership arrangement between the same two firms in which the acquiring firm ... -
Mergers and partial ownership
(Discussion paper, Working paper, 2010-01)In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ... -
Price coordination in two-sided markets : competition in the TV Industry
(Working paper, Working paper, 2010-06)The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ...