Blar i NHH Brage på emneord "mergers"
Viser treff 1-6 av 6
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Customer reactions to acquirer-dominant mergers and acquisitions
(Journal article; Peer reviewed, 2011)This article investigates consumer reactions to acquirer-dominant mergers and acquisitions (M&As) from the perspective of the (smaller) target brand and explores how marketing actions can mitigate negative effects. The ... -
Media market concentration, advertising levels, and ad prices
(Discussion Papers;24/2011, Working paper, 2011-12)Standard media economics models imply that increased platform com- petition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ... -
Media market concentration, advertising levels, and ad prices
(Working paper;2012:02, Working paper, 2012-01)Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ... -
Mergers and partial ownership
(Working paper, Working paper, 2010-01)In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ... -
Mergers and partial ownership
(Discussion paper, Working paper, 2010-12)In this paper we compare the profitability of a merger between two firms (one firm fully acquires another) and the profitability of a partial ownership arrangement between the same two firms in which the acquiring firm ... -
Mergers and partial ownership
(Discussion paper, Working paper, 2010-01)In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ...