Blar i NHH Brage på emneord "research & development"
Viser treff 1-2 av 2
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Pharmaceutical patents : incentives for R&D or marketing?
(Working paper, Working paper, 2005-11)We analyse how a patent-holding pharmaceutical firm may strategically use advertising of existing drugs to affect R&D investments in new (differentiated) drugs, and thereby affect the probability distribution of future ... -
Pharmaceutical patents : incentives for R&D or marketing?
(Discussion paper, Working paper, 2005-11)We analyse how a patent-holding pharmaceutical firm may strategically use advertising of existing drugs to affect R&D investments in new (differentiated) drugs, and thereby affect the probability distribution of future ...