Blar i NHH Brage på emneord "services marketing"
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Categorizing networked services The role of intrinsic-, user network- and complement network attributes
(Journal article; Peer reviewed, 2009)Purpose – This paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services. Design/methodology/approach – Two separate studies were ... -
An empirical investigation of governance structures in the hotel industry
(Working paper, Working paper, 2002-11)The study investigates alternative governance forms in the hotel industry. We analyze the choice among independently owned firms, voluntary chains, franchising, and vertically integrated chains. Based on agency theory, we ...