• Advertising and newspaper differentiation : on the role of readers’ advertising taste 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Working paper, Working paper, 2006-12)
      Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
    • Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Discussion paper, Working paper, 2007-01)
      Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
    • Do consumers buy less of a taxed good? 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Discussion paper, Working paper, 2006-01)
      This paper shows that consumers may buy more of a taxed good if it is sold by a two-sided platform firm. Two-sided platform industries serve distinct customer groups that are connected through interdependent demand, and ...
    • Effects of taxes and subsidies on media services 

      Kind, Hans Jarle; Møen, Jarle (Discussion paper;44/14, Working paper, 2014-12)
      We start out reviewing the justification for press subsidies. The social value of journalism can be larger than what the newspapers are able to extract because of knowledge externalities, public good characteristics of ...
    • Financing of media firms : does competition matter? 

      Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Discussion paper, Working paper, 2005-01)
      This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the ...
    • Financing of media firms: does competition matter? 

      Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2005-01)
      This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly may lead the media firms to be completely financed by consumer payments, competition may lead the ...
    • Media Diversity, Advertising and Net Neutrality 

      Pires, Armando J. Garcia (Working paper;04/15, Working paper, 2015-03)
      In this paper, we analyze the effects of net neutrality on media diversity. We show that in the net neutrality regime, media firms al- ways provide media diversity, whereas in the no net neutrality regime, the equilibrium ...
    • Media firm strategy and advertising taxes 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Discussion paper, Working paper, 2011-02)
    • Newspaper Differentiation and Investments in Journalism: The Role of Tax Policy 

      Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank (Discussion Papers;16/2011, Working paper, 2011-09)
      Many countries levy reduced-rate indirect taxes on newspapers, with proclaimed policy goals of stimulating investment in journalism and ensuring low newspaper prices. However, by taking into account the fact that the ...
    • Newspaper Differentiation and Investments in Journalism: The Role of Tax Policy 

      Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank (Discussion paper;12/09, Working paper, 2009-11)
      Newspapers are considered to be important providers of information, culture and language, and are taxed at a reduced VAT rate in most countries. This paper shows that such a policy may a¤ect newspaper differentiation and ...
    • Newspapers and advertising : the effects of ad-valorem taxation under duopoly 

      Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank (Working paper, Working paper, 2006-12)
      Newspapers are two-sided platforms that sell their product both to readers and to advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ...
    • Newspapers and advertising : the effects of ad-valorem taxation under duopoly 

      Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank (Discussion paper, Working paper, 2006-12)
      Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ...
    • Newspapers and Advertising: The Effects of Ad-Valorem Taxation under Duopoly 

      Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank (Discussion paper, Working paper, 2007-01)
      Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in ...
    • On revenue and welfare dominance of ad valorem taxes in two-sided markets 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Discussion paper, Working paper, 2009-09)
      A benchmark result in public economics is that it is possible to increase both tax revenue and welfare by making a monopoly subject to ad valorem taxes rather than unit taxes. We show that such revenue and welfare ...
    • On revenue and welfare dominance of ad valorem taxes in two-sided markets 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Working paper, Working paper, 2008-04)
      A benchmark result in public economics is that it is possible to increase both tax revenue and welfare by making a monopoly subject to ad valorem taxes rather than unit taxes. We show that such revenue and welfare dominance ...
    • Price coordination in two-sided markets : competition in the TV Industry 

      Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2010-06)
      The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ...
    • Profit-shifting in two-sided markets 

      Schindler, Dirk; Schjelderup, Guttorm (Discussion paper, Working paper, 2009-04)
    • Should utility-reducing media advertising be taxed? 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Working paper, Working paper, 2009-03)
      Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. ...
    • Tax responses in platform industries 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Discussion paper, Working paper, 2009-07)
      Two-sided platform firms serve distinct customer groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well known result ...
    • Tax responses in platform industries 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Working paper, Working paper, 2009-07)
      Two-sided platform firms serve distinct customer groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well known result of ...