Blar i NHH Brage på forfatter "Aure, Kristin Gaaseide"
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Does brand building matter? A study of the bacalhau brand Dybvik
Aure, Kristin Gaaseide; Nervik, Kristine; Helgesen, Øyvind (Chapter; Peer reviewed, 2017)Brand building results in brand equity creation based on intellectual efforts. Thus brand equity is perceived as intellectual capital of the brand builder. Building strong brands has become a priority for many organizations, ...