Browsing NHH Brage by Author "Bergene, Thorgrim Ekkeren"
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Consumer Adoption of AI-Powered Chatbots: Developing a Customized Adoption Model
Bergene, Thorgrim Ekkeren; Rød, Emil McCarthy (Master thesis, 2023)Recent advancements in Artificial Intelligence have transformed the business landscape, with AI-powered chatbots playing a crucial role in enhancing customer service and automating tasks. As current literature seems to ...