Blar i NHH Brage på forfatter "Eidhamar, Eirik"
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On the Choice of Uniform or Personalized Prices in the Digital Economy : Spatial Price Policy in Two-Sided Markets
Eidhamar, Eirik; Helberg, Magnus Strand (Master thesis, 2021)In this thesis, we examine firms’ choice of price policy, uniform or personalized prices, in the digital economy. We focus on firms operating in the digital economy as the prevalence of big data allows firms in this ...