Blar i NHH Brage på forfatter "Guldvik, Camilla Sveberg"
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Influencer marketing and purchase intentions : how does influencer marketing affect purchase intentions?
Johansen, Ida Kristin; Guldvik, Camilla Sveberg (Master thesis, 2017)Influencer marketing has been experiencing a wave of popularity the last years, and predicted to be the marketing strategy of 2017. Since influencer marketing is a relatively new term, it has no academic definition, and ...