Browsing NHH Brage by Author "Høili, Phillip F. D."

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Influencer marketing : instagram adverts by influencers and firms : comparative effects on purchase intention, brand attitude, and word-of-mouth

Bolstad, Thea M. O.; Høili, Phillip F. D. (Master thesis, 2019)

Social media influencers affecting their follower bases on the popular picture-sharing platform, Instagram, is emerging as an effective communication strategy for brands. However, utilising firm advertisements on Instagram ...