Browsing NHH Brage by Author "Isaksen, Jan Eivind"

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China’s branding disadvantage : an investigation into China’s need to establish global brands, challenges faced when developing these brands, and alternative strategies available

Isaksen, Jan Eivind (Master thesis, 2006)

The Chinese firms are producing a major part of the world’s manufactured goods and China is currently the third largest exporting nation in the world. At the same time Chinese firms are only responsible for a minute ...