Browsing NHH Brage by Author "Johannessen, Gøril Lehne"
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Two-sided social networks the impact of network effects on strategic differentiation
Johannessen, Gøril Lehne; Vikøren, Siri (Master thesis, 2019)In this thesis, we examine the presence of direct network effects in two-sided markets. Online social networks like Facebook are examples of firms which exhibit both direct and indirect network effects. These effects ...