Blar i NHH Brage på forfatter "Larsen, Vilde Instanes"
-
Electronic Word-of-Mouth and consumers’ intention to purchase : a study of the effects of valence and argument quality of online reviews
Rabben, Ingrid; Larsen, Vilde Instanes (Master thesis, 2017)As technology has developed and phenomenon such as the participative web has emerged, the opportunities of communication and sharing has expanded simultaneously. The participative web represents a revolution where users ...