Blar i NHH Brage på forfatter "Lervik, Vilde Redner"
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Product Placement in the Norwegian Market - Is product placement a valid tool for marketers in Norway?
Kyrkjeeide, Erlend; Lervik, Vilde Redner (Master thesis, 2015)Product placement has been experiencing a surge of popularity the past 15 years, often explained by the drop of interest in commercials. Especially in the U.S. it has grown to become a billion dollar industry. However, in ...